When you approach a web agency to help you deal with the online side of your business you need to make sure that you choose the right company for your requirements. As the company will be working for you, you should take a similar approach to hiring them as a manager would approach recruiting a new member of staff. Employers responsible for recruiting staff wouldn’t look at one CV and give that person a job or just rely on references and not actually meet them. It’s wise to go through a thorough recruitment process when you hire a company to handle your online projects.
A company’s website is in effect their CV as it lists their strengths, talents, past projects and even a bit about their personality usually found on the ‘About Us’ page. Take the time to go through a number of agency websites and make note of what services they offer and what evidence they have to back up their talents. For example, some websites will feature case studies and break downs of specific Webbyrå projects which the company have completed. Some will have a full list of past clients with links to the completed website projects or images and details from marketing campaigns. If you need more examples then email the company and ask, you could even ask them for specific results of increased visitors or sales from particular campaigns.
Testimonials are the equivalent of references and they can be a great way to find out how well a company works. Most agency websites will feature a number of testimonials from past and present clients so make sure you read these to get an idea of whether the company is right for you. If the company doesn’t have any or very few testimonials then this could be because they’re new or it could be because they’re not very good. If you like the look of a company but they only have a few testimonials give them a call so you can find out why this is. You could even do further research by contacting some of their clients and finding out direct how satisfied they were with the web agency.
When you’ve narrowed your search down you could then call the agency or even pop in and see them to get an idea of how well you’ll work together. Working with an agency can sometimes be a long-term relationship so you need to feel comfortable with the staff at the agency and with the way the agency work. Draw up a list of questions to ask them, even if you think some might be silly or too prying, you have a right to know as much about the company as possible if you’re going to invest money in their services. Find out who will be your main point of contact and who will do most of the work on your project – these are the people you’ll speak to most so it’s vital that you feel comfortable with them.