Readers may have heard that Bigcommerce SEO (search engine optimization) is essential for modern-day business marketing. However, determining how SEO adds to business expansion can be tricky. Creating an e-commerce website can be a demanding undertaking in and of itself; adding that extra element is simply not fun. Throughout this blog, we will look into BigCommerce SEO features functionalities and try to share some tips to ensure consumers gain traffic if they decide to use it for their business. BigCommerce development and SEO for internet businesses is a must. You will not earn more consumers until you increase traffic to your website. There is no business if there are no customers.
SEO Tips for Growing Your BigCommerce Store!
Fortunately, portals like BigCommerce exist to try to alleviate the majority of these concerns. So, let us go over some Bigcommerce SEO tips to help you grow your business.
What exactly is BigCommerce?
BigCommerce, an accessible SaaS platform, is currently driving the eCommerce era. With BigCommerce, you can study limitless options to advance, experiment, and expand. BigCommerce’s aesthetically pleasing features allow you to construct inventive and attractive shop interactions while managing the system’s complexity on this safe and user-friendly eCommerce platform. Furthermore, BigCommerce assists in outperforming the competition in quick commerce activities that encourage client repeat visits.
Why rely on BigCommerce?
BigCommerce’s wealth of native tools is its most valuable advantage. Several well-known e-commerce sites rely on third-party plug-ins for critical components such as separate page checkout and user feedback. The infinite staff memberships, capacity, and product versions, as well as the guaranteed 99.9% availability, are also noteworthy. Anyone, with the help of BigCommerce, can create an entire online store on which to sell goods, including Facebook and Twitter, Amazon, Etsy, and your own website. If you’re looking for an inter-selling framework, BigCommerce should be at the top of your list.
Is BigCommerce an SEO-friendly online retail platform?
BigCommerce’s SEO capabilities are adequate straight out of the box. You may choose this option with confidence, knowing that it will not put you behind because, like Magento, it was designed with high standards in mind. A Bigcommerce SEO Audit from Shero will help you comprehend the complexity of SEO if your website isn’t as visible as you’d like it to be or if you’re going to move to BigCommerce to increase your site’s rankings. BigCommerce’s SEO is quite strong. Because you have so many tools and functions, you’ll have to figure out how to speed up the process in order to outperform your competitors. To fully optimize a BigCommerce store, you may need to solve a few SEO blind spots.
In the following sections of this essay, we’ll look at some guidance, or Bigcommerce SEO guide, that always allows anyone to do something.
1. Improve website performance speed
In the future, the speed with which your webpage loads will be an important factor in your technical SEO. If you want to attract relevant traffic, you need a speedy website. One of several performance testing tools available on the internet. Google PageSpeed Insights is a viable choice. You can enter a specific website into our free tool to evaluate its speed and receive informative optimization tips.
2. Prioritize keyword research.
SEO begins with excellent targeted keyword research for BigCommerce and anyone wanting to rank on a search engine result page. Keywords are the core structural element of your SEO. If you can optimize a website for the terms that customers use when searching, you enhance the likelihood that they will find your website. The free Google Adwords Keyword Planner is one of the best places to begin. By inserting terms related to our brand or product, we can obtain somewhat increased keyword recommendations that are more responsible for driving traffic.
3. Improve On-Page SEO
The native tools on BigCommerce’s platform that help you enhance your on-page SEO are among the company’s most important selling points. Unlike many other platforms, BigCommerce does not need you to work around default settings that you cannot adjust. Fortunately, BigCommerce makes this simple by offering specialized SEO areas where you can submit your metadata for each page. It’s one of the most important Bigcommerce SEO elements. To prevent having to change HTML, just provide meta tags, search terms, and headlines (all on-page SEO elements). This would need to be done on each page on your website, but the increase in traffic and cash will make the effort worthwhile.
4. Make Your Website Mobile-Friendly
As We indicated in our research of BigCommerce’s SEO skills, Google has turned to mobile-first indexing. This implies that your mobile site will have a greater impact on your SEO than the desktop version. Using a theme that automatically adapts your website to mobile devices is the best solution for BigCommerce. So you have a horizontally scrolling and generating a smooth page instead of pages that are difficult to utilize since they are zoomed out.
5. Improve your product and category pages.
Site navigation is an important factor to consider when designing your website for a good SEO strategy. You want your website to be easy to use no matter where a user visits it. This is where you’ll find the pages for your categories and goods. The most secure approach to optimize this is to create “silos” for the many product categories you offer.
6. Use an app to fill in the blanks.
As previously said, adding an app to one’s shop will almost certainly assist you enhance your SEO. This is a sensible movie for any eCommerce platform because it offers you with a structure to rely on to finally validate your SEO efforts. Users can concentrate on attempting to offer your stuff because it must also take care of critical aspects such as sitemap and title tag performance. Make certain that the app you choose from the BigCommerce app store aids in the optimization of critical components such as product descriptions and page titles. If you implement the necessary details, your traffic will steadily increase.
7: Plan Your Internal Linking
Internal linking improves your SEO when users silo their groups and product pages, as we discussed in the first tip. Let’s look at how you may implement this strategically in each silo. You may use these links to link to best-selling items, blog posts, and landing pages. By properly linking internal sites, you may discover which ones require the greatest SEO optimization, hence enhancing their position on search engine results pages.
Finishing Up
eCommerce may be do-or-die, but platforms like BigCommerce provide organizations with a better option for staying competitive. Businesses wishing to sell online can investigate BigCommerce SEO features because it provides a lot of flexibility, perks, and growth possibilities. They also have good SEO potential, so it’s easy to see why so many firms utilize them. However, just like any other platform, you must work hard to reach the top. Spend some time optimizing the categories and product pages. They, like the homepage, require some updating. Finally, develop and stick to an internal connecting strategy. You will see SEO effects quickly. Your e-commerce firm will profit greatly from the traffic you receive, allowing it to grow and prosper.