Social media marketing strategies provide businesses with an effective method for connecting with their target audiences over time, including competitor research, creating a content mix, and measuring return on investment (ROI).
Understanding your ideal customer is of equal importance, and creating an audience persona can help identify their key characteristics and establish which platforms should be targeted. To learn more about our social media marketing strategies, click here.
Content creation
Content creation is an essential element of social media marketing strategies, from setting goals and selecting creative approaches, to developing brand voice and visual identity, as well as setting content guidelines that guide team members as they create and publish posts.
Posting regularly is an integral component of your social media strategy as it proves your presence and relevance on each platform, as well as helping ensure your content appears in newsfeeds. The key lies in striking a balance between original and curated posts.
Set SMART (specific, measurable, attainable, realistic and time-bound) goals when producing content to help determine what’s working and what isn’t. Also keep track of metrics related to your goals such as reach and clicks that can help optimise strategy for best results. Reevaluate goals frequently to make sure they still reflect your vision.
Social media management
Social media management is a core part of any successful social media marketing strategy, from creating content plans and scheduling posts across appropriate platforms for target audiences to responding to comments and feedback. Furthermore, it’s crucial that businesses analyse competitors to assess where they stand within the market as well as any emerging trends their social media strategies might focus on.
Small businesses often find managing social media challenging, but there are tools available that can assist them with this task. Such tools include content planning templates, real-time collaboration tools, custom approval processes, project management applications and project tracking solutions that can make life simpler by streamlining workflow and creating more organised, efficient teams. To learn more about our social media marketing strategies, click here.
Focusing on metrics that matter rather than vanity metrics is also key. For example, you should track post reach, clicks, and conversions. In 2020, people are increasingly likely to dislike impersonal, insincere marketing; therefore, being personable and considerate with your social media pages is of utmost importance.
Social media advertising
Social media advertising is an integral component of any successful social media marketing plan, offering cost-effective ways to reach new audiences and promote your business. But for successful advertising results it is vital that you first understand who your target market is as well as the platforms they prefer.
An effective social media marketing strategy must focus on producing engaging, audience-specific content, as well as being aligned with business goals. Furthermore, updates should be regularly made to stay ahead of trends on social media.
As an example, your goal might include increasing Twitter followers by 20% in the next quarter or encouraging users to create user-generated content for your brand. Doing this will help your business expand while creating an authentic and trustworthy brand image, encouraging more customers to interact with it, sharing their positive experiences with it. Plus it adds the human touch that’s becoming increasingly sought-after today as people reject impersonal and insincere marketing.
Social media monitoring
Social media monitoring is an indispensable element of any successful social media strategy. It enables businesses to respond promptly to customer needs, improve products and stay ahead of competition while simultaneously discovering new opportunities. To learn more about our social media marketing strategies, click here.
Marketing teams can leverage social media monitoring tools to collect and assess conversations surrounding their brand, products, competitors, and industry trends. Data is compiled from various sources and then processed using smart algorithms to detect sentiment analysis, potential influencers to work with and audience insights.
No matter if it’s a compliment, question, or complaint; responding swiftly on social media to customers is key for building brand loyalty as well as effectively handling any issues quickly and effectively. A rapid response may even reduce customer abandonment rates! As such, having an effective monitoring plan in place with filters that filter out noise allows marketers to focus on key conversations quickly while making timely decisions.